Tesco give us credit!

I saw this today and wondered what it was all about.

Tesoc Trussell Trickery

Then I saw this post on the Facebook Page of the Trussell Trust. And the penny dropped.

This is what the post says on their page.

Tesco Express‘ across the UK have food collection points for the next 4 weeks. Could you have a look at our ‘shopping list’ for foodbanks and add a few bits to your own?
This the conversation I had with them on their Facebook Page.
I then sent them a private message as I do not want to damage any fundraising effort of The Trussell Trust. I don’t. I did however tell them I was still going to blog about it. Please be clear this is not an attack on The Trussell Trust. It is also not an attack on Tesco although my cynicism is off the scale.
If I were to blame/attack anyone it would be this government. Seems like I am not alone as I found a link to this post on the Trussell Trust Page too. This is one quote from it.
I have news for Mr Davey. The number of people coming to my local Foodbank for help doubled overnight when the government’s latest ‘reforms’ kicked in at the beginning of April, including the cancellation of the ‘crisis loan’ programme.

Read more here, go on, it is good stuff. Foodbanks are not Big Society in action. They are the fingers in the dam plugging the hole, hoping the floodgates won’t open.

So back to the reasons why Tesco are doing this. Which phrase most closely matches your view?
How kind of Tesco to set up a collection point in their stores.
How clever of Tesco to set up a collection point in their stores.
This is food for people who are struggling to afford to feed families. Not in war torn, drought ridden countries but in the UK. People with jobs. People without jobs. People living in your town or village. And Tesco will profit from it. Despite what the Trussell Trust say.
Are people really only going to buy a tin of soup for a donation when they pop into Tesco Express?
What Tesco are hoping for IMHO is that they will get more customers going to Tesco Express and spending their money there. Even the post suggests, subliminally ‘do your shopping at Tesco and add a few of the items on our shopping list to yours…..’ yup, cynical me.
Horsemeatgate damaged a lot of supermarkets reputation and according to this article in The Guardian, Tesco, was the supermarket most heavily hit by the revelations of horsemeat scandal.
So what’s a marketing department to do when something like this happens? Say sorry, well they did that, now they have to re build the reputation. Oh, let’s look around and see what we can do, ah, let’s help a food bank and lots of nice middle class customers who have never bought a ready meal in their life may pop in and buy a tin for a poor person. And if we are lucky, the ‘while I ‘m here’ syndrome will kick in and they will pick up overpriced vegetables and a bottle of wine. Yay, more money for Tesco.
Result? Tesco and foodbanks are doing the job of the government. David Cameron can claim that Big Society is working.
At G8 delegates can tuck into violet artichokes, while others go hungry. The best blog you can read right now is A Girl Called Jack. She is currently reporting from the G8 conference for the Enough Food IF campaign.
Not much more to say really.
Apart from adding this.
Food Waste
food waste
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3 thoughts on “Tesco give us credit!

  1. So really we should all go in to a Tesco Express and buy just things for the food bank, then the food bank gets something out of it and Tesco doesn’t … does that work? Not that there’s one anywhere near me!

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  2. Great post! But just for the sake of accuracy I should point out that the agreement that Tesco would support Foodbank was made before the horsemeat scandal hit. Not that I don’t assume that there’s a large dose of self-interest driving the decision, but it wasn’t an attempt to rescue the brand from that particular debacle.

    A lot of local store managers have been excellent, too. The manager of one store local to me even went round to gather more free food than their staff had put into trolleys for the Foodbank because he said it wasn’t enough.

    The most amazing thing is the generosity of ordinary people, though, many of whom are struggling themselves. Take a look at http://skwalker1964.wordpress.com/2012/08/11/a-foodbank-tale-big-society-or-a-big-heartwarming-finger-to-the-tories/

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