I saw this today and wondered what it was all about.
Then I saw this post on the Facebook Page of the Trussell Trust. And the penny dropped.
This is what the post says on their page.
Tesco Express‘ across the UK have food collection points for the next 4 weeks. Could you have a look at our ‘shopping list’ for foodbanks and add a few bits to your own?
This the conversation I had with them on their Facebook Page.
I then sent them a private message
as I do not want to damage any fundraising effort of The Trussell Trust. I don’t. I did however tell them I was still going to blog about it. Please be clear this is not an attack on The Trussell Trust. It is also not an attack on Tesco although my cynicism is off the scale.
If I were to blame/attack anyone it would be this government. Seems like I am not alone as I found a link to this post
on the Trussell Trust Page too. This is one quote from it.
I have news for Mr Davey. The number of people coming to my local Foodbank for help doubled overnight when the government’s latest ‘reforms’ kicked in at the beginning of April, including the cancellation of the ‘crisis loan’ programme.
So back to the reasons why Tesco are doing this. Which phrase most closely matches your view?
How kind of Tesco to set up a collection point in their stores.
How clever of Tesco to set up a collection point in their stores.
This is food for people who are struggling to afford to feed families. Not in war torn, drought ridden countries but in the UK. People with jobs. People without jobs. People living in your town or village. And Tesco will profit from it. Despite what the Trussell Trust say.
Are people really only going to buy a tin of soup for a donation when they pop into Tesco Express?
What Tesco are hoping for IMHO is that they will get more customers going to Tesco Express and spending their money there. Even the post suggests, subliminally ‘do your shopping at Tesco and add a few of the items on our shopping list to yours…..’ yup, cynical me.
So what’s a marketing department to do when something like this happens? Say sorry, well they did that, now they have to re build the reputation. Oh, let’s look around and see what we can do, ah, let’s help a food bank and lots of nice middle class customers who have never bought a ready meal in their life may pop in and buy a tin for a poor person. And if we are lucky, the ‘while I ‘m here’ syndrome will kick in and they will pick up overpriced vegetables and a bottle of wine. Yay, more money for Tesco.
Result? Tesco and foodbanks are doing the job of the government. David Cameron can claim that Big Society is working.
At G8 delegates can tuck into violet artichokes
, while others go hungry. The best blog you can read right now is A Girl Called Jack. She is currently reporting from the G8 conference for the Enough Food IF
Not much more to say really.
Apart from adding this.