For nearly 2 years I have managed my work’s social media accounts. This includes Facebook, Twitter, Google + and a blog. I’ve worked hard to develop relationships, respond to comments, engage with the communities around those platforms, keep the posts interesting, relevant and friendly, and to make the most of the potential these platforms offered.
We’ve had varying degrees of success with the various platforms and have been seen as a bit of a trailblazer for other frontline services within the local authority to consider using social media. On the whole things have been going well.
But it is fair to say that over the last few months I have lost my way a little bit with my work social media accounts. I’ve lost some oomph. The numbers of posts were slipping; it started to feel like a chore, something else to add to my overflowing to do list.
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